Cultivating Commerce is an initiative of the North Coast Resource Conservation and Development Council, a 501(c)(3) non-profit.  We rely heavily on partnerships and our own membership expertise to educate and assist people in the sustainable use of agricultural and natural resources within Marin, Sonoma, Mendocino, and Lake Counties of California.

Never be afraid to take action!

Nothing is perfect, so be ready for a minor mishap and be willing to start again in the event of catastrophic failure, all the wiser from the experience. If a certain marketing strategy hasn’t proven effective for a long time, don’t waste energy and money--just look for a new approach.