. . . an initiative of the North Coast Resource Conservation and Development Council - building a better future for Marin, Lake, Sonoma and Mendocino Counties
Who we are
Cultivating Commerce is an initiative of the North Coast Resource Conservation and Development Council, a 501(c)(3) non-profit. We rely heavily on partnerships and our own membership expertise to educate and assist people in the sustainable use of agricultural and natural resources within Marin, Sonoma, Mendocino, and Lake Counties of California.
Helpful tips
Never be afraid to take action!
Nothing is perfect, so be ready for a minor mishap and be willing to start again in the event of catastrophic failure, all the wiser from the experience. If a certain marketing strategy hasn’t proven effective for a long time, don’t waste energy and money--just look for a new approach.
"The more we pour the big machines, the fuel, the pesticides, the herbicides, the fertilizer and chemicals into farming, the more we knock out the mechanism that made it all work in the first place."
~ David R. Brower
