. . . an initiative of the North Coast Resource Conservation and Development Council - building a better future for Marin, Lake, Sonoma and Mendocino Counties
Never be afraid to take action!
Nothing is perfect, so be ready for a minor mishap and be willing to start again in the event of catastrophic failure, all the wiser from the experience. If a certain marketing strategy hasn’t proven effective for a long time, don’t waste energy and money--just look for a new approach.